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99 Francs is a 2007 film by the French director Jan Kounen based on a book with the same title written by Frédéric Beigbeder.

The film is a satire on the modern advertisement business. The plot mainly concerns the story of a commercial advertisement designer, Octave Parango (Jean Dujardin), who has an easy-going, highly paid job, and an active free life mainly consisting of drugs and random one-time sexual relationships. However, he starts growing weary of his job, and after having his first ever long-time relationship with fellow worker Sophie (Vahina Giocante) fail miserably, he organises a revolt against the advertisement business



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