From the Back Cover
Discover which keywords attract customers and make money
Use your $25 Google AdWords credit to start boosting your bottom line today!

What's the good word? It's AdWords, the marketing solution that helps turn clicks into cash by attracting the right visitors to your Web site. This book shows how to find the best search terms to help build your business, as well as how to research your market, build a direct marketing strategy, analyze ad success, and turn a tidy profit.

Activate and manage an AdWords account
Determine your market's profitability

- Write and test your ads
- Measure ad results
- Choose the perfect keywords
- Keep your customers happy