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Design to Thrive: Creating Social Networks and Online Communities that Last
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Design to Thrive: Creating Social Networks and Online Communities that Last


Design to Thrive: Creating Social Networks and Online Communities that Last
Morgan | 2010 | ISBN: 0123749212 | 248 pages | PDF | 25 MB


Social networks and online communities are reshaping the way people communicate, both in their personal and professional lives. What makes some succeed and others fail? What draws a user in? What makes them join? What keeps them coming back? Entrepreneurs and businesses are turning to user experience practitioners to figure this out. Though they are well-equipped to evaluate and create a variety of interfaces, social networks require a different set of design principles and ways of thinking about the user in order to be successful.
Pres essential tools to create thriving social networks, helping designers to avoid common pitfalls, avoid costly mistakes, and to ensure that communities meet client needs
Contains real world stories from popular, well known communities to illustrate how the concepts work
Features a companion online network that employs the techniques outlined in the book


Design to Thrive: Creating Social Networks and Online Communities that Last

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