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| Me and Ted Against the World |
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Me and Ted Against the World : The Unauthorized Story of the Founding of CNNPublisher:Collins(2001-02-05) | ISBN-10: 0060197463 | PDF | 6.3 Mb | 432 pages They were the odd couple of broadcast news, destined to alter global communications forever -- to free-for-all of a saga that's larger than life and more engaging than a major business book has any right to be. 1979. Down in Atlanta, Ted Turner was fighting his battles with the networks. Up in New York, Reese Schonfeld was warring with the network journalists. Then they joined forces in a magnificent experiment and, for the next three years, stood shoulder to shoulder and back to back -- until the allies became antagonists, and the unraveling of CNN began. Turner was cable before cable was cool. Schonfeld was in the TV news business before there was a TV news business was tile best advertising salesman TV has ever known. Schonfeld had invented the first independent news agency that worked. Turner got cable companies to put CNN -- thefirst twenty-four-hour news network -- on the air. Schonfeld got newsmen to bet their lives on CNN. Turner brought in the money. Schonfeld brought in the news. Turner had been thrown out of Brown, Schonfeld, out of Harvard Law. Neither could tolerate authority. Both were control freaks. CNN was their baby. 1982. With CNN's ratings at an all-time high. Turner fired Schonfeld and gained control of CNN. Now it was totally his baby. Schonfeld went oil to, create News 12 and the Food Network. Ted went on to create TNT, the Cartoon Network, and Turner Movie Classics: become a legend; and sell his empire to Time Warner. 2000. Now Ted looks at news from the outside. Schonfeld plays one more long shot, trying to get back in. CNN is Time Warner's now. In the beginning, it was me and Ted against the world, but has the world finally won? Me and Ted Against the World recounts tile no-holds-barred triumphs of CNN's beginnings, the tribulations of its middle age, and the tragedy of its current moment in the wake of Time Warner's projected sale to AOL. As broadly entertaining as it is enlightening about the brave universe of telecommunications and crammed with unforgettable characters and highly revealing anecdotes, Me and Ted Against the World is eye-opening in every sense of the word.
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| Crimes Against Logic |
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Crimes Against LogicPublisher:McGraw-Hill (2004-09-12) | ISBN-10: 0071446435 | PDF | 1 Mb | 176 pages A witty assault on lame rhetoric, specious logic, and official BS Here's a fast-paced, ruthlessly funny romp through the mulligan stew of illogic, unreason, and just plain drivel served up daily in the media by pundits, psychics, ad agencies, New Age gurus, statisticians, free trade ideologues, business "thinkers," and, of course, politicians. Award-winning young philosopher Jamie Whyte applies his laser-like wit to dozens of timely examples in order to deconstruct the rhetoric and cut through the haze of shibboleth and doubletalk to get at the real issues. A troubleshooting guide to both public and private discourse, Crimes Against Logic: * Analyzes the 12 major logical fallacies, with examples from the media and everyday life * Takes no prisoners as it goes up against the scientific, religious, academic, and political establishments * Helps you fine-tune your critical faculties and learn to skewer debaters on their own phony logic
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| The Giants of Sales |
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The Giants of Sales: What Dale CarnegiePublisher: AMACOM/American Management Association (2006-03-30) | ISBN-10: 0814472915 | PDF | 6.3 Mb | 528 pages The sales techniques that work best...have always worked best. An incisive look at four legendary sales pros, and how their strategies still apply today. Sales theories come and sales theories go, but nothing beats learning from the original masters. The Giants of Sales introduces readers to the techniques developed by four legendary sales giants, and offers concrete examples of how they still work in the 21st century. The book reveals how: In his quest to sell a brand new product known as the cash register, John Henry Patterson came up with a repeatable sales process tailor-made for his own sales force . Dale Carnegie taught people how to win friends and influence customers with powerful methods that still work . Joe Girard, listed by Guinness as the world's greatest salesman, didn't just sell cars, he sold relationships...and developed a successful referral business . Elmer Wheeler discovered fundamental truths about persuasion by testing thousands of sales pitches on millions of people, and achieved great success in the middle of the Great Depression Part history and part how-to, The Giants of Sales gives readers practical, real-world techniques based on the time-tested wisdom of true sales masters.
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| The Boston Consulting Group on Strategy |
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The Boston Consulting Group on Strategy: Classic Concepts and New PerspectivesPublisher:Wiley (2006-04-28) | ISBN-10: 0471757225 | PDF | 6.3 Mb | 413 pages For more than forty years, The Boston Consulting Group has been shaping strategic thinking in business. The Boston Consulting Group on Strategy offers a broad and up-to-date selection of the firm's best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here's a sampling of the provocative thinking you'll find inside: "You have to be the scientist of your own life and be astonished four times:at what is, what always has been, what once was, and what could be." "The majority of products in most companies are cash traps . . . .[They] are not only worthless, but a perpetual drain on corporate resources." "Use more debt than your competition or get out of the business." "When information flows freely, reputation, more than reciprocity,becomes the basis for trust." "As a strategic weapon, time is the equivalent of money, productivity,quality, even innovation." "When brands become business systems, brand management becomes far too important to leave to the marketing department." "The winning organization of the future will look more like a collection ofjazz ensembles than a symphony orchestra." "Most of our organizations today derive from a model whose original purpose was to control creativity." "Rather than being an obstacle, uncertainty is the very engine of transformation in a business, a continuous source of new opportunities." "IP assets lack clear property lines. Every bit of intellectual property you can own comes with connections to other valuable innovations."
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| Personal Brilliance |
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Personal Brilliance: Mastering The Everyday Habits That Create A Lifetime Of SuccessPublisher:AMACOM/American Management Association (2005-07-31) | ISBN-10: 0814408389 | PDF | 5.3 Mb | 210pages Whatever your definition of success, you'll achieve it only when you apply four key habits to your life and work -- not once in a while, or just "when the going gets tough," but every single day. Once you master that ability, you'll find that control, freedom of choice, and spectacular success are yours. Personal Brilliance helps you maximize your Awareness, Curiosity, Focus, and Initiative. These four traits we all have can be the catalysts for achieving your best. The secret is in consistently applying these four "habits of mind." This dynamic book features: * Easy, fun practices and processes proven to nurture the four habits * Inspiring stories of people who have dramatically improved their lives and made significant differences in their communities, homes, and businesses * Proven ways to break through the barriers that stop you from being and achieving your personal best in all areas of your life You already have what it takes to be successful. Here's how to put it to work!
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| Return to Diversity |
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Return to Diversity: A Political History of East Central Europe since World War IIOxford University Press, USA | ISBN: 0195073819 | PDF | 1,7 Mb | 351 pages This highly acclaimed book offers a complete political history of East Central Europe from World War II to the present. Return to Diversity , now in its third edition, introduces a new co-author, Nancy M. Wingfield, and has been fully updated to cover events up through the 1990s. It includes an account and analysis of the developments in post-communist regimes throughout the region, addressing the transformation of each country during the first post-communist decade. It discusses coalition politics, ethnic discord, and issues of democratic development. This new edition features additional maps and extensively revised reading lists to reflect the most current scholarship in the field. Unsurpassed in scope, in depth of analysis, and in fairness and objectivity, Return to Diversity is an invaluable resource for students of this regions history and politics.
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